Brand direction
An apple-and-book mark and education-focused imagery give the website a recognizable learning identity.
Website design · Tutoring & education
A clearer first lesson.
A documented 24-page English and Bulgarian launch that gives four tutoring subjects a clear place to start.

The challenge
Steven Georgiev teaches English, math, science and ESL. The website needed to establish professional credibility while helping families distinguish subjects with different, sometimes overlapping needs.
The brief also called for a complete Bulgarian experience. Subject choices, the teaching method and the next step all needed to stay clear in both languages.
Four subjects

A bilingual experience
Every English page in the launch scope has a Bulgarian counterpart. The language switcher keeps visitors on the equivalent page, so a family can change languages without losing the subject they were exploring.
Canonical URLs, hreflang alternates and a localized sitemap give search engines the same clear relationship.
The design decisions
An apple-and-book mark and education-focused imagery give the website a recognizable learning identity.
English, math, science and ESL each have focused content and their own starting point.
The main menu, subject submenu and language controls stay predictable through page changes.
Paired routes, canonical URLs, hreflang and the localized sitemap describe each language version.
The launch record
The July 2026 launch brought together subject pages, paired language routes, consultation paths and the client’s own domain.
This case study records the delivered scope. Traffic, rankings, leads, revenue and academic results are not reported.
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