A recognizable identity.
The familiar yellow-sun wordmark was reconstructed from company and fleet references. Supplied project photography gives the construction work a recognizable source.
Custom website design · Antioch, Illinois
Sol-Cal
Construction
14 pages that give seven connected services a clear place to start.
A custom website built around the company’s actual construction work and the way customers request an estimate.
The starting point
Real capability needed a clear structure.
Sol-Cal had the equipment, established local history and a broad range of services. The source material needed one coherent digital story. Major construction scopes and smaller maintenance tasks had to become a useful website visitors could understand.
The service architecture
Seven services.
Seven useful pages.
Each page answers the questions that belong to that kind of work, then connects visitors with related services and an estimate path.
Concrete
Excavation
Demolition
Foundations & drainage
Remodeling
Outdoor construction
Accessory structures
What shaped the build
Clear project paths.
Each service has a focused page shaped around its own questions, site conditions and related work. Internal links help visitors explore the next relevant scope.
A direct estimate request.
Calls and an estimate-text workflow give visitors a clear way to describe their project, with responsive layouts for desktop and mobile.
The launch
A finished website.
A documented foundation.
The 14-page website is live on Sol-Cal’s own domain with a clearer path from a service question to an estimate request.
- Website strategy and 14-page architecture
- Sol-Cal brand-mark reconstruction
- Responsive custom website design
- Seven individually designed service pages
- Search-intent content and internal linking
- Estimate-text conversion workflow
- Technical SEO and structured data
- Fourteen page-specific social images
- Custom-domain launch and responsive QA
This case study documents the delivered website. Post-launch traffic, ranking, lead and revenue data have not been provided.
Your next project
Build around
your real work.
Tell us about your services, customers and current website. We’ll review the goal and send a recommendation or scope before any commitment.